PhotoWidget

Company

From voices to vision.

PhotoWidget started in September 2020 with Photo Widget : Simple. Today, we build iOS customization experiences for people in more than 175 countries, guided by one principle: understand users deeply, then build accordingly.

2020
Photo Widget : Simple launched
60M+
Users around the world
175+
Countries reached
92%
Gen Z female users

Mission & vision

User-First, Always.

PhotoWidget starts from user voices. Rather than leading with what we want to make, we listen to what people actually feel, need, and repeat. That understanding becomes our mission, and the next experience users need becomes our vision.

User voices
Deep understanding
Needed experiences

PhotoWidget story

Easy, Handy, Pretty is more than a tagline.

For many users, a widget is not a technical feature. It is the first time their phone starts to feel like their own space. That is why we keep the experience easy to start, handy to repeat, and pretty enough to share.

Easy

Anyone should be able to use it easily, without needing technical understanding.

Handy

Choosing, making, and reusing a setup should feel comfortable in everyday use.

Pretty

Everyone should be able to make their home screen look pretty in their own style.

Core Values

The standards that keep us close to users.

User-First

The only audience we need to impress is the user. Decisions start from what users actually feel, need, and repeat.

Trust & Respect

Different is not wrong. We build through clear communication, mutual respect, and trust in each other’s intent.

Fast Execution

We move quickly, stay persistent until the work is done, and keep looking for a better method than yesterday’s.

How we work

We create our own answers around users.

Every team member brings different experience, but we do not treat the old way as the only answer. We keep asking why the work matters, which part is the goal, and which part is only a means.

  1. 1Relentless about users and details
  2. 2Speed, and the grit to see it through
  3. 3A sharp read on flow and context

PhotoWidget DNA

The people we build with

PhotoWidget is looking for people who can express their own philosophy with humility, who get genuinely excited about building together, and who can tell apart what they want to do, what they should do, and what they can do.

1Humble confidence
2Team-first energy
3Clear self-awareness

Get in touch

Contact

Send inquiries in one place, or follow PhotoWidget on social media for product updates and inspiration.

Official inquiries

Business proposals, advertising, partnerships, customer support, and product questions.

Social media

Follow product updates and home screen inspiration on Instagram, Pinterest, TikTok, X, and LinkedIn.

Ready to Make Your iPhone Yours?

Join millions of users who have already transformed their home screen. Download PhotoWidget today for free.

Download on the App Store